Burberry SS22 Presentation
Project
Burberry SS22 Presentation
Scope
Creative development, on-site direction
Burberry Lola Launch Event
Project
Burberry Lola Launch Event
Scope
Concept Ideation, Creative Development, On-site Direction
Future MAC VR Experience
Project
Future MAC VR Experience
Scope
CREATIVE STRATEGY, Creative DEVELOPMENT, CREATIVE PRODUCTION
MAC'S ALL AGES, ALL RACES, ALL GENDERS
Project
MAC'S ALL AGES, ALL RACES, ALL GENDERS
Harper's Bazaar ICONS
Project
Harper's Bazaar ICONS
Scope
Creative Strategy, Concept Ideation, Creative Development, Talent Curation, Creative Production
Alexander Wang × Bvlgari Campaign
Project
Alexander Wang × Bvlgari Campaign
Scope
Creative Strategy, Concept Ideation, Creative Development, On-site Direction
Burberry SS22 Rodeo Takeover
Project
Burberry SS22 Rodeo Takeover
Scope
Creative Strategy, Concept Ideation, Creative Development, Creative Production, On-site Direction
STELLA McCARTNEY FW18 AFTERPARTY
Project
STELLA McCARTNEY FW18 AFTERPARTY
Scope
EVENT PRODUCTION, ON-SITE DIRECTION
Alexander Wang × Bvlgari Shanghai Launch
Project
Alexander Wang × Bvlgari Shanghai Launch
Scope
Creative Strategy, Concept Ideation, Creative Development, Talent Curation
Burberry AW23 Runway Show
Project
Burberry AW23 Runway Show
Scope
Creative Strategy, Concept Ideation, Creative Development, Creative Production
My Beautiful City Brand Identity
Project
My Beautiful City Brand Identity
Scope
Creative Strategy, Concept Ideation, Creative Development, Creative Production
Jaeger-LeCoultre Art of Precision
Project
Jaeger-LeCoultre Art of Precision
Scope
Creative Strategy, Concept Ideation, Creative Development
Alexander Wang × Bvlgari NYC Launch
Project
Alexander Wang × Bvlgari NYC Launch
Scope
Creative Strategy, Concept Ideation, Creative Development, Talent Curation, Creative Production, On-site Direction
Burberry Travelling Trench Experience
Project
Burberry Travelling Trench Experience
Scope
Creative Development, Creative Production
Project
Client
Year
Location
Scope
I’m a London-based Creative Strategist and Art Director, specialising in the exploration, research and development of sensorial experiences and immersive identities.
Currently working as an Art Director for Burberry, I have nearly a decade of experience in global agency and client-side environments. I have strategised, ideated and executed a wide range of experiential projects for leading brands and figures, including Alexander Wang, Carine Roitfeld, Daniel Lee, MAC Cosmetics, Riccardo Tisci, Stella McCartney and more.
I take a strategic approach to creativity and innovation, utilising a sharp sense of storytelling and brand know-how. A critical thinker with an eye for detail, I strive to challenge brands to communicate, engage and evolve more thoughtfully both off and online.
