Harper's Bazaar ICONS 2019
Project
Harper's Bazaar ICONS 2019
Employer
My Beautiful City
Role
Pitch Concept, Creative Strategy, Concept Development, Talent Curation, Creative Production
Future MAC VR Experience
Project
Future MAC VR Experience
Role
CREATIVE STRATEGY, CONCEPT DEVELOPMENT, CONTENT IDEATION, CREATIVE PRODUCTION
MAC'S ALL AGES, ALL RACES, ALL GENDERS
Project
MAC'S ALL AGES, ALL RACES, ALL GENDERS
Alexander Wang × Bvlgari Campaign
Project
Alexander Wang × Bvlgari Campaign
Employer
My Beautiful City
Role
Pitch Concept, Creative Strategy, Concept Development, Content Ideation, On-site Direction
MAC × Steve J & Yoni P Launch
Project
MAC × Steve J & Yoni P Launch
Role
Concept Development, Talent Curation, Creative Production
STELLA McCARTNEY FW18 AFTERPARTY
Project
STELLA McCARTNEY FW18 AFTERPARTY
Employer
STELLA McCARTNEY
Role
EVENT PRODUCTION, ON-SITE DIRECTION
Alexander Wang × Bvlgari Shanghai Launch
Project
Alexander Wang × Bvlgari Shanghai Launch
Employer
My Beautiful City
Role
Pitch Concept, Creative Strategy, Talent Curation
Stella McCartney RTW FW18 Show
Project
Stella McCartney RTW FW18 Show
Employer
Stella McCartney
Role
Show Coordination, On-site Direction
LOVE WATTS × Instagram present IN COLOR
Project
LOVE WATTS × Instagram present IN COLOR
Employer
My Beautiful City
Role
Creative Strategy, Concept Development, Creative Production
Jaeger-LeCoultre Art of Precision
Project
Jaeger-LeCoultre Art of Precision
Employer
My Beautiful City
Role
Pitch Concept, Creative Strategy, Concept Development
MAC is Beauty Event Program
Project
MAC is Beauty Event Program
Role
Creative Strategy, Concept Development, Talent Curation, Creative Production
Selfridges × MIF
Employer
My Beautiful City
Role
Pitch Concept, Concept Development, On-site Direction
Alexander Wang × Bvlgari NYC Launch
Project
Alexander Wang × Bvlgari NYC Launch
Employer
My Beautiful City
Role
Pitch Concept, Creative Strategy, Concept Development, Talent Curation, Content Ideation, Creative Production, On-site Direction
Stella McCartney Sneaker Week
Project
Stella McCartney Sneaker Week
Employer
Stella McCartney
Role
Creative Strategy, Concept Development, Talent Management, Content Ideation, Creative Production, Event Production, On-site Direction
Project
Employer
Date
Location
Role
I am a Creative Strategist and Lead with multinational experience building 360° experiential concepts for global brands.
In New York City, I worked in-house in the global Experience and Environment Design department at MAC Cosmetics. In London, I was part of the Worldwide Events team at Stella McCartney before joining My Beautiful City as a Creative Strategist.
In my roles, I have strategized, creative directed and executed a wide range of physical and digital experiences for leading fashion, beauty and cultural brands including: Alexander Wang, Harper’s BAZAAR, Stella McCartney, BVLGARI, Love Watts, MAC Cosmetics, Selfridges and more.
I am a critical thinker and especially adept at cultivating connections and driving collaboration. With a sharp sense of storytelling, 360° branding and creative culture, I strive to help brands connect, engage and evolve in a rapidly evolving world — both off and online.
